Plus, Lorde began writing Melodrama in 2014 and even conducted a 2015 Q&A with her fans via Tumblr, so I like to think she was probably there with us.
The sample group chat I consulted consists of people who were also derogatorily called hipsters in high school, so you could say that artists like Lorde - and M83, and Robyn, and Taylor Swift - are deeply bound up in our memories of that particular era. “Lorde makes me nostalgic for being a teenager who feels happiness and heartbreak at unnerving extreme levels,” a friend texted when I asked one of my group chats what her music means to people our age. And you can scarcely go on the internet this week without hearing about Red (Taylor’s Version), the rerecording of the singer’s seminal 2012 album, this time featuring a cameo from 2021’s coolest sad girl, Phoebe Bridgers.Įven though Melodrama came out in 2017, it’s hard not to feel like Lorde’s work is synonymous with this mid-2010s mood. Leaving a restaurant this past Friday night, Robyn’s “Dancing On My Own” - the emotional predecessor to “Supercut,” if ever there was one - began playing over the outdoor loudspeakers, triggering an impromptu dance party of one. A few weeks ago, I was getting ready to go to a friend’s birthday party when an extremely specific desire to listen to M83’s “Midnight City” came over me, so strong it was like a food craving. The nostalgia that gets set off when “Green Light” comes on through my own Apple Music isn’t unique to Melodrama, either. So not only are the 2010s nostalgic in a weird way, they’re also the only thing we have left that hasn’t been chewed up and spit out by the trend cycle.” “We tore through Y2K and early 2000s fashion with swiftness and ferociousness. “It’s a contracted nostalgia cycle that mirrors the contracted trend cycle,” trend forecaster The Digital Fairy said in a late-October TikTok. (I can back this up personally from having been an active Tumblr user circa 2012.) Basically, whatever you remember from shopping at Urban Outfitters in the mid-2010s is cool again. A viral late-September TikTok explaining why it girls are wearing wired headphones again tied that fad to the “2014 Tumblr aesthetic.” This word salad actually means something: Per TikTokers, this vibe, as it were, is a combination of soft grunge and indie sleaze, as signified by wearing American Apparel clothing and combat boots, or conspicuously using Polaroids or playing vinyl records. Videos with the hashtag #2014Tumblr have over 90 million views - that’s more than #GreatResignation and #SadGirlFall combined. One of the more hyperspecific trends on TikTok right now is nostalgia for - of all things - the aesthetic of being on Tumblr in 2014. But another part of me, the one that spends too much time on TikTok, would offer a different, more authoritative explanation. Part of me wonders if this latest appearance on You, which pushed a spike in searches for the New Zealand singer, made people nostalgic for Lorde’s truly transcendent earlier work (since Solar Power was, well, fine). None of that quite explains why Lorde feels so potent right now.
#FIGHT AESTHETIC TUMBLR WINDOWS#
One further point of anecdata as to Lorde’s emotional resonance: as I was outlining this story, a mid-sized sedan drove past my apartment building blasting “Royals” so loudly my windows shook.
#FIGHT AESTHETIC TUMBLR MOVIE#
When Jess and Nick finally got together in New Girl, Lorde’s “Green Light” scored the moment, while Euphoria’s special episode about Jules, which aired earlier this year, was soundtracked by “Liability.” So broad is the spectrum of Lorde’s omnipotence that “Supercut” not only served as the inspiration for Jennifer Kaytin Robinson’s 2019 Netflix movie Someone Great, but also provided dramatic gravitas in FIFA 2018.
#FIGHT AESTHETIC TUMBLR TV#
This isn’t Lorde’s first time serving as TV shorthand for an emotional climax with a complicated denouement. Why did an electro-pop song about heartbreak fit this moment? On Twitter, many fans loved it, though some were a little confused. He’s being a little facetious - “According to all the rom-coms of your generation, this is what the guys do to get the girl,” he says with a shrug - but there’s also some earnestness in his yearning for the hot-mom murderer next door. Dobler went straight for the mushy ‘80s ballad - Peter Gabriel’s now-iconic “In Your Eyes” - but Theo goes for a post-ironic breakup banger, blasting “Supercut” by Lorde until Love comes running.
Where this bedimpled youth obtained a boombox is a question for another time, because what’s even more striking is the song choice. There’s a moment in Season 3 of You, when “fem-gen major” Theo serenades Love (played by Victoria Pedretti) Lloyd Dobler-style.
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